Hygiene Centre staff were actively involved in setting up and managing the Global Public-Private Partnership to Promote Hand washing with Soap.
The partnership brings together the skills and resources of the soap industry with those of governments, development organisations and the academic world. Beth Scott and Val Curtis from the Hygiene Centre are advisors to the project. The non-branded soap and hand washing promotion programmes bring substantial health benefits, particularly to children under 5 years, while satisfying the desire of soap manufacturers to improve their market penetration.
The success of the partnership is already evident. Preliminary results from the Ghana initiative show increases of 13% and 41% in hand washing with soap after defecation and before eating, respectively. The award for Best Television Advert of the Year in Ghana was presented for an advertisement about hand washing with soap.
The following organisations and businesses are partners in the Global PPP to Promote Hand washing with Soap:
For further information, useful materials and toolkits, see the Global PPP for Hand washing web site: www.globalhandwashing.org
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